Nivea Men has a new promotional campaign – the brand headed to Boston to work with Red Sox pitcher Joe Kelly. Fans were put through a series of challenges that included recreating an iconic Red Sox inspired look. Here’s a vide about it on Nivea’s Facebook page.

Nivea is promoting its new line of Sensitive Cooling products, including the new Nivea Men Sensitive Cooling Shaving Gel and Cooling Post-Shave Balm.

The products, one of which Kelly is holding, above, are made with cooling seaweed extract and chamomile.